The Vendor's Self-Service Experience & Seller Onboarding
What a vendor sees on their way from application to their first payout, and the day-to-day dashboard they use once they're selling.
Every approved vendor gets their own dashboard — a focused, limited view that shows only their shop. This page walks through what a seller experiences from the moment they apply to the tools they use every day once they're active.
What a vendor can never see
A vendor cannot see other vendors, platform-wide finances, or store-wide configuration. Everything in their dashboard is scoped strictly to their own shop.
The seller onboarding journey
A vendor goes from stranger to active seller in six stages. You stay in control at every gate.
Invite or application
You invite a vendor directly from Vendors by entering their name, email, business name, and commission rate — an invitation email goes out automatically. Alternatively, a prospective seller can apply themselves through your public vendor sign-up link (see below); those arrive in your Applications queue clearly labelled "Self Sign-up."
Review & approve
You review each applicant's business name, application date, and how they arrived (invited or self-signup), then click Approve or Reject. Rejections require a reason, which is shared with the applicant. Approved vendors move to active status immediately.
Identity verification (KYC)
Once approved, the vendor completes identity verification from their own dashboard: business type (Individual, Proprietorship, Private Limited, or LLP), PAN number, GST number, and bank account details — the account their payouts will land in. After submission their status shows "Under Review"; once your team verifies the documents, the vendor is marked Verified and their bank account is locked from further edits to prevent fraud.
Product listing
Verified vendors list their own products from their dashboard. Their catalogue is scoped entirely to them — they set prices, descriptions, images, and stock levels independently, and you see their product count from the vendor's detail screen.
Order fulfilment
When a customer orders a vendor's product, that vendor sees the order in their own dashboard. They confirm, pack, and arrange shipment from their registered warehouse — tracking, delivery exceptions, and return logistics are all handled inside their own dashboard, without ever seeing orders that belong to other vendors.
Automatic payout
After an order is fulfilled and any return window passes, the platform calculates the vendor's share, deducts your commission, and records the amount as a pending payout. The vendor sees every payout — amount, status (Pending, Processed, or Failed), and settlement date — in their own Payouts tab, while your team processes the actual settlement to their verified bank account.
Applying to become a vendor
Prospective sellers who discover your public vendor sign-up link fill out a short form with:
| Field | Notes |
|---|---|
| Business name | Required |
| Required — this is where the application confirmation and any updates are sent | |
| First name / last name | Required |
| Contact phone | Optional — a 10-digit number |
| Business type | Optional — Individual, Proprietorship, Private Limited, or LLP |
| Notes | Optional — anything they want you to know before you review the application |
On submission, the applicant sees a confirmation message and their application lands in your Applications queue, labelled "Self Sign-up" so you know how they found you.
First and last name block submission, but the form doesn't say so
First name and last name are required to submit the form, but neither field shows a red asterisk or an inline error message the way Business Name, Email, and Contact Phone do. If an applicant leaves them blank, the form simply won't submit — with no visible explanation of why. Tell prospective vendors to fill in both name fields even though the form doesn't flag them as mandatory.
The vendor's day-to-day dashboard
Once active, a vendor's dashboard is organised into tabs that mirror the lifecycle of their business. To see the same tabs from your side, go to Vendors and open the vendor's detail screen. The vendor's own copy of these tabs lives on the Vendor Profile page, described next.
Who can open the Vendor Profile page
The Vendor Profile page (address /vendor/profile) belongs to the Vendor Admin role only.
It is the vendor's own page, so store admins and super admins do not open it. Vendor staff
do not open it either.
| Signed in as | Sees the profile entry in the sidebar? | Opens /vendor/profile directly? |
|---|---|---|
| Vendor Admin | Yes. In the classic sidebar, a Vendors section with Vendor Profile, Performance and Team. In the new-look sidebar, My profile, Performance and Team entries. | Yes. |
| Vendor Staff | No. A staff login keeps the rest of its vendor menu (for example Tickets) but gets no profile or performance entry. | No. It shows the denied screen. |
| Store admin or super admin | No. | No. It shows the denied screen. |
Performance opens the same page on its Performance tab. The warehouse screens reached from the Warehouses tab (add and edit a warehouse) follow the same rule, so a login that cannot open the profile page cannot open them either.
What the denied screen looks like
Anyone without the Vendor Admin role who types the address in sees a screen titled Access Restricted with the message "Your role does not have permission to access this page. Please contact the Store Super Admin." and a Go Back button. No vendor data loads behind it.
Troubleshooting: a vendor says they cannot see their profile
Check which role the person was invited with. A Vendor Staff login never gets the profile or
performance entries, and the page refuses them even through a saved link. Vendor staff who need
to change shop details, KYC or warehouses must ask the Vendor Admin to do it. As a store admin,
look at the vendor's detail screen under Vendors instead of /vendor/profile.
| Tab | What the vendor does there |
|---|---|
| Profile | Update contact email, phone, and public shop description. Business name, commission rate, and status are read-only — set by you. |
| KYC & Bank Details | Submit or update identity and banking information: business type, PAN, GST, and bank account details. Once your team verifies it, bank details lock for security. |
| Payouts | A running ledger of every payment received or owed, with status (Pending, Processed, Failed, Reversed). |
| Warehouses | Register one or more dispatch addresses, set a default warehouse, and connect each location to the shipping providers you've enabled on the platform. Deleting a warehouse asks for confirmation first. |
| Return Policy | Define the return window and refund terms for their products — customers see these terms at checkout. |
| RMA Queue | Manage return requests from customers: approve, generate a return shipping label, confirm receipt of goods, and issue refunds. |
| Performance | Their own sales and order trend charts over any date range, so they can track their growth independently. |
| Shipments & NDR | Live tracking of every parcel dispatched, plus a queue of non-delivery reports so the vendor can re-attempt delivery or refund quickly. |
| Shipment Analytics | Delivery performance by courier and date range. |
| Logistics Preferences | Set a default courier preference (Recommended, Cheapest, or Fastest), default package dimensions and weight for their shipments, and a default shipping mode (Surface or Express). |
| Plugins | For vendors on a plan where couriers support per-vendor credentials (such as Shiprocket), enter and manage their own API credentials so shipments bill to their own courier account. A Test Connection step checks the credentials and shows a pass/fail result before you save them. |
Vendor teams
A vendor can have colleagues — for example a warehouse manager or a customer-service rep — who get their own login scoped exclusively to that vendor's shop. This lets a larger seller run their business with a proper internal team, without any of them ever having access to the wider platform. Colleagues are added by the store, not by the Vendor Admin: the store owner or a Store Admin invites them from Team → Vendor teams on the store side, and only the store owner can change, deactivate, remove or resend an invite for them.
To see your team, open Team in your sidebar: in the classic sidebar it sits in the Vendors
section next to Vendor Profile and Performance, and in the new-look sidebar it is its own
Team entry. Both open the Vendor teams page (address /team/vendors), which shows only your
own vendor's team, read-only: there is no Add person button, no three-dot menu and no Resend invite for a Vendor Admin. A teammate who has not accepted their invite shows as Invited; if they cannot find the email, ask the store owner to resend it. Vendor Staff do not get a Team entry. The old Users address
(/users) redirects to this page for a Vendor Admin.
Adding, deactivating or removing a vendor's teammates is done by the store owner from the same page on the store side; see Vendor teams.
Coupons for vendors
A Vendor Admin also gets Marketing → Coupons in the sidebar, which opens the store's Coupons screen for their shop. The new-look sidebar shows this entry only when the vendor's plan includes coupons; the classic sidebar always lists it but shows it locked when the plan does not include coupons. Vendor Staff do not get the entry in the new-look sidebar, and vendors never see the other Marketing entries (SEO, Campaigns, Newsletter and so on).
Troubleshooting: a vendor cannot see Coupons or Team
Check the role first: both entries are for the Vendor Admin only. If the role is right and Coupons is still missing on the new-look sidebar, the vendor's plan does not include coupons, so upgrade the plan. On the classic sidebar the row would show locked instead of disappearing.